GFI Energy Ventures - Press Release

GFI Energy Ventures LLC Purchases GoodCents

August 22, 2007 - For Immediate Release

Atlanta, GA - GoodCents, one of the leading providers of marketing and field services for electric utility energy efficiency and peak load management programs has been acquired by a fund managed by GFI Energy Ventures LLC (GFI).

"GoodCents’ excellent industry reputation will now be enhanced by the significant financial and sector resources we, as one of the largest and most experienced power sector private equity funds, can deploy to support internal company growth, operating capability and acquisitions," said Brad Forth of GFI Energy Ventures. "GoodCents is growing rapidly as the electric utility market increases its commitments to promoting energy efficiency and demand management and recognizes GoodCents’ distinctive ability to support those goals. Electric utilities now have even more reason to trust their demand side programs to GoodCents. We are delighted to add GoodCents to our portfolio of industry-leading companies."

"This partnership will deliver great benefit to our customer base throughout the United States and Canada," said Lynn England, Chief Executive Officer of GoodCents. "Our utility customers will be even better served as we expand both our field service and marketing services capabilities. The tremendous resources and industry expertise GFI brings to the partnership will strengthen the high level of customer support that utility managers have come to value from GoodCents. We are very pleased to be among the GFI family of companies."

About GoodCents:
GoodCents (www.goodcents.com) has been developing and implementing energy efficiency and demand response management programs for North American electric utilities since 1972. The company employs a dedicated team of developers, analysts and field installers to deliver an unmatched level of service quality and customer experience to implement load control, energy efficiency and other utility demand-side programs. Over the last 30 years, GoodCents programs have operated at approximately 300 utilities.

GoodCents is headquartered in Atlanta, Georgia. The organization has field offices and current operations in 18 states and the province of Ontario.

About GFI Energy Ventures:
GFI Energy Ventures LLC (www.gfienergy.com) is a private equity firm that has initiated and led over 60 investments in the energy and utility sector over the past twelve years. GFI is the co-general partner with Oaktree Capital Management of the OCM/GFI Power Opportunity Funds through which they currently manage approximately $1.5 billion of capital. GFI invests exclusively in successful, profitable businesses providing the equipment, software, services, and systems needed by utilities, other energy companies, and their largest customers to compete successfully at a time of major sector change.

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